Reviews? Anonymous or not?

I’ve been undertaking market research over the past few weeks. Actually, bench marking is probably a few term for it.

Going on tours and watching the guides. Listening to their presentation and seeing the different styles of delivery. Seeing how I compare and what they do better (or if I do something better!).

I’m happy to report that I don’t fall too far behind some of my colleagues that have been doing this for a while. I’ve picked up some good tips and can’t wait to start using them.

One thing that I’ll start doing is handing out ‘How was your visit?’ cards at the end of the tour. After a little bit of trawling I found the right link to order them from TripAdvisor.

The Engineer asked if I was planning on reviewing the places we’ve visited over the last few weeks and when I answered in the affirmative, lead into a discussion about the boasting side of reviews and privacy.

This got me thinking about whether my reviews should be anonymous or not. Especially if the place and/or product is something a bit special or high-end.

So far my reviews have all been under my name, although if I am with Mr. 15 or The Engineer I always try to limit the amount of times I mention them.

So my question for you dear reader, is an anonymous review as trustworthy as one from a reviewer who stands behind their name (so to speak)?

Testing Survey Monkey

This is what I’ve been playing with this morning. I have some research questions and answers from the field. Now I thought I would take it one step further. However, it seems my programming skills leave a lot to be desired. So instead of a pop up box, or even a pop up invitation, here is a link to follow:

http://www.surveymonkey.com/s/7YX8NJ9

It will take all of two minutes and is as much about me testing poll tools as it is doing some market research..

Thanks in advance for your time. Note survey will close June 1st, 2012

Survey questions (before I found the right poll)

Is this your first visit to Helsinki? YES / NO

What do you like most about these tours?

What are the three most important things you look for in a tour?

What is missing from these tours?

Is there anything unnecessary in these tours?

How much would you be prepared to pay for

tour 1?

tour 2?

What do you look for in a tour?

If our new tours were available today, how likely would you be to take them?

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely