Running before walking… or is that walking before crawling

I’m not sure if I should be moving already to this next step or not. However, if I don’t do it now, possibly the momentum will be gone later. I mean to say, my business remains nameless at this stage.

After seeing how easy my employers’ inital web page was established, I figured I could do the same. Buy a Coffee Cup package and then the rest would just follow on… well perhaps not.

Lets go back a few days to a noisy gathering of like-minded readers. At some stage of the evening the subject of home pages / web page design came up. Our hostesses partner has his own business specialising in web design. Another of our merry bunch works for a  marketing communications firm. Both of them were very insistent that it’s mistake to create your own page, worse is to give the job to a well-meaning friend or relative who blithely claims “…sure I can do that, really how hard can it be?!”  According to A and T, it’s a minefield best avoided.

So, after a flurry of mails back and forth, we’ve set a date and a time to have an initial chat. Even if I don’t go much more forward with this now, at least we’ve made an initial contact. Who knows, perhaps this will be the start of a beautiful relationship. What I do know is that now I have added one more name to my arsenal of contacts. One thing that is true of doing business in Finland is that it is not what you know, rather who you know (and naturally, who they know!

Now to get that name sorted once and for all!

First comes the name…

I’ve been sitting here for a few hours now… working on the name. Helsinki Buy Design, the blog title is my first choice and the name that springs to mind first… although it is quite possible that the Business Name Registrar (PRH) will not accept it. Plus there is every likelihood that I can come up with something more inspiring and catchy. As one page suggested: quirky or functional!

At the same time I’ve been googling all sorts of combinations to see what other sites are out there. I’ve found tour pages, on-line tour guides, a heap of blogs, and similar business ideas to my own. Fortunately they are not in the same city. The good news, nobody is offering the type of tour that I’m looking at doing. Not yet anyway. Talking with people who know the market better than I do, has led me to believe that there will be competition quite soon.

The plan is to get the initial paper work in the system before the end of the month. Now, I’ve downloaded the initial startup package. 15 pages of text to go through. Ugh. In the meantime, I have managed to create a list of 26 names to ponder… Of course now that I have the list I’ve googled ‘How to choose a good business name’! (I’m wondering if I should have done that right at the beginning). So now, with the list in hand I have to keep in mind the following do’s and don’ts:

Do have a name that is memorable and easy to spell.  Do have a name that has a visual element. Do pick a business name that gives a positive connotation. Do have a name that include information about what your business does. Do try to keep the name short and easy to pronounce. (Maybe this means that I have to exclude the Finnish words…)

Don’t use generic names based on names, such as Heather’s Bar, John’s Hairdressing etc. Don’t use generic names that literally describe the product or service, like Computer Consulting Company, (that contradicts the 4th do from above!). Try to avoid geographical names. (I think this advice is not applicable for travel based business.) 

Now, to sit quietly and go through my list. Once I have a name, then comes the next stage. Stay tuned!!!