Is this your first visit to Helsinki? YES / NO
What do you like most about these tours?
What are the three most important things you look for in a tour?
What is missing from these tours?
Is there anything unnecessary in these tours?
How much would you be prepared to pay for
tour 1?
tour 2?
What do you look for in a tour?
If our new tours were available today, how likely would you be to take them?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
Helsinki Buy Design 
Cool. Your pool of surveyees is those disembarking from cruise ships?
Yes, although maybe next week I expand the pool to include passengers returning to the ship…